Logo Design and Brand Development

Recently we were asked by local company, Sweets on Wheels to create a new logo and brand for their new Mobile Sweet business.

Logo design is not just a case of jumping in and coming up with a logo. A good logo design involves research and several consultations with a client to ensure you are targeting the right audience with your brand. Sweets on Wheels were looking for a brand that would be bright, attractive and appealing to a young audience, primarily children, and also colourful to ensure their mobile shop was noticed when driving around.

Initially, we came up with several rough concepts. It is important to remember that the first set of logos are never going to be the final thing. They are often sketches or very rough digital drawings alongside a range of colour swatches to encourage discussion. After another consultation, we are then able to expand further with these and narrow down the style of logo.

Depending on which logo package the client has chosen, will depend on the amount of design and consultation time included. Small businesses may prefer a budget identity package, compared to a large corporate businesses who might prefer a luxury identity package which includes the involvement of multiple designers. Whatever the size of the business we are able to cater for the budget.

Sweets on Wheels narrowed down their options to a single design, and after just a few colour tweaks the logo was finalised, and is now printed onto their van, which they use as their mobile shop. Speaking with the owner, they have received a lot of comments about the branding and is very happy with the response received. We wish them the best of luck, and if you need a sugar fix, be sure to give Sweets on Wheels a call!

Here are some pictures of their final logo and printed van: