Blog
B1 Poster Clip Frames for Sale
Due to our upcoming move, we are selling off our B1 poster clip frames:
Only £10 each! If you are interested please give us a call on 0116 262 2408 or email leicester@printing.com
We are moving!
At printing.com, we constantly endeavour to provide you with best service at all times. To ensure that we continue to offer our range of services to our valued customers, as of 3rd January 2012 we will be relocating our existing office from 142 Charles Street, Leicester, LE1 1LB to our new premises at Unit 8 Harcourt Way, Meridian Business Park, Leicester, LE19 1WP, which is near to the McDonalds, Meridian Leisure Park (Vue cinema) and Fosse Park shopping centre.
Our business numbers will also change to the following:
Tel: 0116 281 5730
Fax: 0116 281 5739
However, you can continue to reach us on 0116 262 2408 until 22nd December 2011.
The new office also includes free customer parking making it much easier for you to visit and/or collect jobs. Please remember, we can also offer a delivery service if you find that our new location is not suitable to collect from, simply discuss this with us and we can let you know any prices involved for this service. The office will also have separate meeting rooms enabling us to have more focused and undisturbed meetings if required.
We will continue to trade from our current office until 5.30pm on Thursday December 22nd. We will then close for Christmas and reopen in the new office on 3rd January 2012.
We would like to take this time to thank you for using our services, and we look forward to being of continued support to you.
Christmas is coming!
We’re getting closer and closer to December 25th, and to celebrate the countdown to Christmas, we have half price on our Silk Christmas Cards and Voucher Christmas Cards during October!
Starting from only £89.10 for 125 cards, it makes it much more cost effective to order your cards early this year! The offer ends at the end of October – so hurry over and request a free christmas sample pack and buying guide now!
If you’re thinking of sending out an e-card this year, recent research suggests people actually prefer a printed card rather than an e-card – take a look at the survey.
Also, if you’re not planning on sending any cards out this year, then how about sending your clients something useful? Calendars and wallplanners are great giveaways to clients, and whats the best thing about giving these away? It puts your logo and contact details on their wall for an entire year! Why not request your free calendar sample online.
CLASH: Case Study
The Client
CLASH, Commuity Leicester Arthritis Self Help, are a local branch of Arthritis Care. They work towards providing information about, and access to the best possible services and support for people with arthritis in Leicestershire and Leicester.
The Job
We were initially approached by a local organisation called Pro-Help who bring together local businesses and charities to help each other. CLASH were looking for some help with their marketing and branding. They already had a logo and website however wanted to refresh these to appeal to a younger audience. Majority of people believe Arthritis only affects elderly people, however 2 out of 3 suffers are under the age of 65. CLASH wanted to quash this common myth, and publicise to their local younger sufferers that they may be able to help. CLASH were already receiving the help of local marketeer, John Day, and needed a graphic design and creative team to help with their logo and website.
The Logo Design
We initially reviewed their existing marketing material and provided some suggestions on what could be done to improve their overall appearance. It was initially discussed that, due to a good presence already in Leicester that the existing logo should just be refreshed and made more appealing, however on working with this our advice was the logo was too harsh and unappealing to both a younger and older audience. As such, we provided a few new concepts. The colours of the logo had to appeal to all genders and ages, and had to work well alongside the Arthritis Care logo which is used on all marketing materials. After some initial sketches, colour swatches and tweaks, a final logo and colour palette was agreed ready to roll out into leaflets and the website.
Rolling Out The New Branding
Once the logo had been approved, we were then asked the roll the new branding out into their promotional leaflets and websites. CLASH already had an existing leaflet which were printed and designed in house. On reviewing this leaflet, we advised the use of imagery and colour may brighten the appearance, and an attention grabber on the front would make the leaflet more appealing to pick up to a younger generation. If a leaflet makes you stop and think, the reader will be more likely to read more rather than walk past.
The website was already kept well up to date and tidy. We made a few simple tweaks to make it easier for the reader, and changed the colours and layout to match the layout. The main change we did was to ensure the logo appeared at the top of every page. Their existing site did not have their logo on the home page, and only intermittently on other pages which we advised could add confusion to readers. Our advice is to always make sure your readers know what site they are on, and how they should contact you. By adding an email address or contact number at the very top of the website makes sure your audience do not have to go searching for your contact details and means they may be more likely to call.
We have also since created posters, based on the leaflet design, to be put up in local hospitals and doctors surgeries, as well as business cards for people to pick up as a quick reference for the future. Take a look at the photos of the project below.
What The Client Had To Say
“This support has helped to market the group with a new identity and in a most professional manner in a short period of time.
Please would you kindly pass on thanks, on behalf of the group, to your team for their creative input and personal support that has also made this development possible.
The feedback from members has been excellent. We included a brochure in with the membership renewal forms. We have received a similar positive feedback for all the work you have completed for CLASH.
Your timely agreement to help CLASH in the context of our development could not have been better if it has been planned.”
Chris Thomas, CLASH
If you would like to contact CLASH or find out more information about what they do, please visit www.clashgroup.org.uk
Special offer for new sign ups to our Eshot Software during September!
Easy and affordable email marketing software
Email marketing can be a very effective tool, however it is not just sending the email out that is important, it is knowing what your recipients do with the email after you have sent it.
Here at printing.com Leicester, we find it extremely useful and beneficial to see how many people have opened, read and clicked within the email allowing us to target the right people directly.
We have recently launched a new online service, the Hyphen Eshot Manager, that allows you to also get this information for all of your email marketing campaigns easily and at an affordable price, and this month we have a special offer for any new customers during September. When you sign up to a pay as you go or monthly payment plan we will give you a fully branded and customised template, FREE (worth £100 approx). Full terms and conditions of the offer can be read here.
Logo Design and Brand Development
Recently we were asked by local company, Sweets on Wheels to create a new logo and brand for their new Mobile Sweet business.
Logo design is not just a case of jumping in and coming up with a logo. A good logo design involves research and several consultations with a client to ensure you are targeting the right audience with your brand. Sweets on Wheels were looking for a brand that would be bright, attractive and appealing to a young audience, primarily children, and also colourful to ensure their mobile shop was noticed when driving around.
Initially, we came up with several rough concepts. It is important to remember that the first set of logos are never going to be the final thing. They are often sketches or very rough digital drawings alongside a range of colour swatches to encourage discussion. After another consultation, we are then able to expand further with these and narrow down the style of logo.
Depending on which logo package the client has chosen, will depend on the amount of design and consultation time included. Small businesses may prefer a budget identity package, compared to a large corporate businesses who might prefer a luxury identity package which includes the involvement of multiple designers. Whatever the size of the business we are able to cater for the budget.
Sweets on Wheels narrowed down their options to a single design, and after just a few colour tweaks the logo was finalised, and is now printed onto their van, which they use as their mobile shop. Speaking with the owner, they have received a lot of comments about the branding and is very happy with the response received. We wish them the best of luck, and if you need a sugar fix, be sure to give Sweets on Wheels a call!
Here are some pictures of their final logo and printed van:
30% off Calendars and Wallplanners during September!
As usual, a new month brings a new offer.. and this month we are enticing everyone to order their christmas calendars and wallplanners early to save the mad rush during November and December!
Take a look at whats on offer:
30% off on 14 month calendars
30% off wallplanners
30% off mobile phone holders
30% off hanging calendars
30% off desk notepads
30% off desk calendars
30% off case calendars
30% off promo diaries
30% off advent scratch cards
25% off fast and few booklets
Plus! You can get 10% off if you order your christmas cards before the end of October 2011.
And, if thats not all, we have a whole host of online only offers. To find out details on everything thats on offer take a look at our special offers.
To receive your free 14 month calendar and christmas buying guide request them online now.
10% off on Sparta Mugs
For a limited period, while stocks last we are offering 10% off on sparta mugs.
Why not give your client a free mug giving you free advertising every time they have a drink.
For more information and prices please contact us and we would be happy to provide a quote.
New website and blog!
Welcome to the new website and blog! We hope you like it – please feel free to send any comments to us if you have any feedback – we would love to hear it!
You are probably wondered whats so special about the new website and why we have changed it? This website is now fully powered by wordpress which is an extremely powerful platform for websites and blogs and a great content management system. This means we can keep the site up to date a lot easier and faster than the last one – so make sure you keep checking back for regular updates! We will frequently be adding new work into our portfolio, and of course, on the blog.
If you want to know any more about wordpress and our content managed websites please contact us and we would be happy to tell you more!
Speak soon,
The Leicester printing.com Team x
Half Price Showcards During August
Showcards are half price during August! These are perfect for laminated menus, flyers, christmas and greeting cards and general direct mailers.
For more information about our showcards contact us and we would be happy to send you some free samples.
Latest Work
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Verdon SS12 Catalogue
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CLASH: Case Study
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Trade Sexual Health
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Fitness Bank
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NHS Leicester City
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