Why are business cards important?

Posted by Leicester printing.com on Mar 2, 2012 in Articles, Blog, Tips and Tutorials, Uncategorized | 0 comments

If you have ever had to go without business cards for any substantial amount of time, you’ll appreciate just how valuable they can be. Your business card is the first impression anyone sees of your organisation. We all have been asked dozens of times “Do you have a card?”, and when we don’t, we know how embarrassing it can be getting a pen and paper out to write your details on. Once you’ve handed your business card out to your clients you may be asking yourself the question; what do they think about my business? Every aspect of the card can influence how they...

QR codes – what are they and how do I use them?

Posted by Leicester printing.com on Feb 28, 2011 in Articles, Marketing, News, Tips and Tutorials | 0 comments

You may be unfamiliar with them but over the last few years QR Codes have slipped into mainstream advertising in making them a viable business tool. A QR Code is just a barcode, like you’d find on your cereal box. Unlike the barcodes in supermarkets, QR codes are arranged in a ‘matrix’, which packs lots of information into a tight space. The QR stands for ‘Quick Response’ because they provide a fast way to access information. They connect people from print to digital media in just a matter of seconds, making printed materials truly interactive. How do they work? Anyone with a...

Getting the most impact from your stationery

Posted by Leicester printing.com on Feb 17, 2011 in Articles, Graphic Design, Marketing, News, Tips and Tutorials | 0 comments

Like it or not, people judge you based on first impressions. If your letters look sloppy, they’ll assume your work is too. If your logo looks dated, they’ll figure your business is out of touch. If your stationery is home-made they’ll worry that your business is your hobby and you’re not serious. Badly designed stationery may cost you a lot more than well designed and well crafted layout. Your letterheads and business cards can be one of the most powerful marketing tool, if you know how to utilise them. Follow these simple steps to ensure you are getting the most out...

Why are business cards important?