How to supply your artwork correctly
How to supply your artwork correctly
Even if you are an expert at graphic design or you have designed for print before, all printers work differently and knowing how to supply files correctly to their requirments can save you time and avoid delays and extra costs. At printing.com we always do our best to help you get the best results with your print but it is important to know that there are differences between what you see on screen and the resulting print. Often we can fix a lot of problems with supplied files but it might result in additional costs and result in the design looking different to what you supplied. Some of the...
Read MoreWhy does my logo not look sharp in print?
Have you ever wondered why you or someone else’s logo doesn’t look sharp in print when the rest of the print looks good? The likely answer to this will be the file format. If the logo has been saved in, what we refer to as a pixel format, and has been saved at a resolution lower than the required print size then it will print pixelated and fuzzy. Because I see this happen so often, I thought I’d explain what pixel files are and also the preferred Vector format. What are pixel based files? Pixel (aka bitmap or jpeg) based images are those made up of pixels (dots) and are...
Read MoreWhy are business cards important?
If you have ever had to go without business cards for any substantial amount of time, you’ll appreciate just how valuable they can be. Your business card is the first impression anyone sees of your organisation. We all have been asked dozens of times “Do you have a card?”, and when we don’t, we know how embarrassing it can be getting a pen and paper out to write your details on. Once you’ve handed your business card out to your clients you may be asking yourself the question; what do they think about my business? Every aspect of the card can influence how they...
Read MoreAre templates the future?
Whatever you are having printed at some stage there will have to be a design. It could be yourself or someone in your company that does this, it could be an independent designer/agency or the printer could be the people that sort it out for you. Whoever it is there will be a cost involved whether that be financial, time or both. Is there an alternative way around this that gives the flexibility of a designer but without the cost in money and time? The answer is yes, on-line templates. These have been around now for a while but it has only been in the last year or so when these have become...
Read MoreQR codes – what are they and how do I use them?
You may be unfamiliar with them but over the last few years QR Codes have slipped into mainstream advertising in making them a viable business tool. A QR Code is just a barcode, like you’d find on your cereal box. Unlike the barcodes in supermarkets, QR codes are arranged in a ‘matrix’, which packs lots of information into a tight space. The QR stands for ‘Quick Response’ because they provide a fast way to access information. They connect people from print to digital media in just a matter of seconds, making printed materials truly interactive. How do they work? Anyone with a...
Read MoreStore your inspiration
As a designer, its important to keep building your stock of inspiration in your head. What I mean by that is, a library of concepts, visual relationships and generally things that work well, to help you to come up with new design ideas and concepts without ripping your hair out for days, which may lead to uneven baldness and ridicule! There are lots of ways of doing this…. the cheapest and easiest is to keep your eyes peeled. There is loads of great (and not so great) inspiration all around us. For example you could be taking a leisurely walk in the country, looking at all of the...
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